The folks at Userfocus have added some new floaties to the pool of front-end role descriptions…
- An Information Architect would ensure that: the master bedroom can fit a double bed, two side tables and a large wardrobe; the kitchen is next to the dining room; and the only bathroom is not in the garage.
- An Interaction Designer would ensure that the cold water tap is always on the right, that the stairs have a hand rail and the light switches are on the correct side of the door.
- A Visual Designer would choose the carpets, curtains and furniture so that they co-ordinate well, are in keeping with the character of the house and meet the home owner’s individual taste.
- A Usability Engineer would ‘snag’ the house during development to identify the day-to-day problems that people will experience when they move in.
- A User Experience Designer has overall responsibility for the design: leading and briefing all of those specialist roles, resolving the inevitable conflicts across these roles and generally ‘representing’ the home owner (not the builders) in the design process.
- The word comes first, then the visual.
- Think long. Write short.
- A trend is always a trap.
- A Big Idea can change world culture.
- Teamwork might work in building an Amish barn, but it can’t create a Big Idea.
- To create great work, here’s how you must spend your time: 1% inspiration, 9% perspiration, 90% justification.
- When you know a client is dead wrong about a marketing opportunity, create a brand name that blows his mind!
- Make your surroundings a metaphor for who you are.
- Research is the enemy of creativity–unless it’s your own “creative” research (heh-heh).
- Creating advertising that is icon rather than con depends on the deep belief that your message is more than the purchase of a product or service.
Source: FastCo Blog
Teaching Social Media: A Panel Discussion
Please join us for a panel discussion with local professionals exploring ways to better prepare students for a career in social media. Some of the questions to be covered include:
- What do you expect or need from graduates?
- What should basic courses include?
- What should advanced courses include?
- What do you expect from interns?
- What emphasis should be placed on writing, project management, coding, etc.?
- What other courses are related or relevant?
Panelists include: Ebe Randeree (FSU), Ryan Cohn (Ron Sachs Communication), Sean Doughtie (Taproot Creative), Michelle Grant (180 Communications), Nadia Kamal (Onyx Creative Group), Heidi Otway (SalterMitchell), Kelly Robertson (BowStern Marketing Communications), Matt Roush (FSU), Samantha Strickland (The Pod Advertising), and Matt Thompson (The Zimmerman Agency).
Date & Time: Thursday, August 23, 6:30 to 8:00
Location: FSU, Louis Shores Bldg, Room 006
Please RSVP if you plan to attend!
Questions are places in your mind where answers fit. If you haven’t asked the question, the answer has nowhere to go. It hits your mind and bounces right off. You have to ask the question – you have to want to know – in order to open up the space for the answer to fit.
~ Clayton Christensen, Harvard Business School
Source: 37signals blog
Source: Creative Review