Quote for the day

On distinguishing between art and design

“One of the big differences between art and design is that art is mostly about commentary — it’s making a statement that you’re expecting other people to contemplate and be moved by, emotionally, or altered by, in terms of their perceptions.”

“Whereas design is really about solving a problem that makes something more pragmatic, and useful, and valuable or valued, and of course you can add qualities of aesthetics to that, that make it also a delight. At the same time, if it fails on the functionality side, all is lost, whereas if it fails on the delight side, it might still fit into a lot of people’s lives in a satisfactory if not an exciting way.”

~ Bill Moggeridge

Source: mcwade.com

Richard Saul Wurman on Design

On asking good questions… looking for new modalities… not trying to fix things that are broken… and how understanding should precede action. Leaving me wondering about evolution versus revolution… and the Steven Wright joke that if you have enough time, everything is within walking distance… and the extent to which frustration (and a dash of arrogance) downgrades the effect of a message.

Source: Core77.com

An Evening With Sapient

SapientNitroCome join us for another evening of inspiration and insight as we host Rob Milstead and Michael Leonard of Sapient’s Atlanta office. The presentation will include a general market overview of what SapientNitro (the customer experience, advertising, and marketing division of Sapient) is seeing and a few case studies detailing what they’re doing with digital display and display merchandising.

About our guests…
Rob Milstead is a Director in Sapient’s Atlanta office and is responsible for SapientNitro’s accounts in the Southeast. Most importantly he is a ‘Nole with degrees in music and communication.

Michael Leonard is in charge of the mobile center of excellence for SapientNitro which includes mobile and digital display development for SapientNitro globally. He is based in Atlanta.

Date and Time: Friday, November 12th, 6:30 – 8:00pm
Location: The Zimmerman Agency
Cost: FREE!

RSVP: http://www.meetup.com/refresh-tallahassee/calendar/15160733/

September Meeting Announcement

Great Minds Series: The Future of Creative Digital Advertising
Shane Santiago
President & Chief Creative Officer,
SBS Studios, Jacksonville

September 23, 2010
6:00 – 7:00PM (doors open at 5:30)

The Challenger Learning Center
200 South Duval Street
Tallahassee, FL 32301

Cost: $10 ($5 for AAFT members) The meeting is a joint venture between Refresh Tallahassee and the American Advertising Federation Tallahassee

Please RSPV on our Meetup site

About Shane Santiago
SBS Studios founder, Shane Santiago, is a Florida native who grew up in Jacksonville Beach. He attended the University of Florida and received his Bachelor of Science in Advertising, and a diploma in Marketing Communications from the International Advertising Association (IAA).

Shane then tackled some of world’s largest brands at global advertising agency Ogilvy & Mather New York, as an art director working on IBM, Jaguar, Sears, Golf Digest, Kraft, and Perrier, to name a few. He then traveled to Baltimore, and after honing his craft on several interactive-based clientele at various ad agencies, Shane landed in Washington, DC and was named Vice President, Interactive Director at GMMB, an Omnicom-owned issue-and-cause-based marketing and communications firm. Having built the entire interactive capability at GMMB from the ground up, Shane worked with clients such as the Save Darfur Coalition, Association of American Medical Colleges, the Robert Wood Johnson Foundation, the Bill and Melinda Gates Foundation, and the Obama for America campaign.

Shane is now focusing his attention on having SBS Studios leverage its “Madison Avenue” experience for businesses of all sizes, across multiple verticals and help them redefine creativity online. SBS Studios has recently worked with brands such as Comcast, Axe, Friendly’s, Sony Pictures, Paramount Pictures, The American Advertising Federation, The Ad Council, and more.