An Evening With Sapient

SapientNitroCome join us for another evening of inspiration and insight as we host Rob Milstead and Michael Leonard of Sapient’s Atlanta office. The presentation will include a general market overview of what SapientNitro (the customer experience, advertising, and marketing division of Sapient) is seeing and a few case studies detailing what they’re doing with digital display and display merchandising.

About our guests…
Rob Milstead is a Director in Sapient’s Atlanta office and is responsible for SapientNitro’s accounts in the Southeast. Most importantly he is a ‘Nole with degrees in music and communication.

Michael Leonard is in charge of the mobile center of excellence for SapientNitro which includes mobile and digital display development for SapientNitro globally. He is based in Atlanta.

Date and Time: Friday, November 12th, 6:30 – 8:00pm
Location: The Zimmerman Agency
Cost: FREE!


September Meeting Announcement

Great Minds Series: The Future of Creative Digital Advertising
Shane Santiago
President & Chief Creative Officer,
SBS Studios, Jacksonville

September 23, 2010
6:00 – 7:00PM (doors open at 5:30)

The Challenger Learning Center
200 South Duval Street
Tallahassee, FL 32301

Cost: $10 ($5 for AAFT members) The meeting is a joint venture between Refresh Tallahassee and the American Advertising Federation Tallahassee

Please RSPV on our Meetup site

About Shane Santiago
SBS Studios founder, Shane Santiago, is a Florida native who grew up in Jacksonville Beach. He attended the University of Florida and received his Bachelor of Science in Advertising, and a diploma in Marketing Communications from the International Advertising Association (IAA).

Shane then tackled some of world’s largest brands at global advertising agency Ogilvy & Mather New York, as an art director working on IBM, Jaguar, Sears, Golf Digest, Kraft, and Perrier, to name a few. He then traveled to Baltimore, and after honing his craft on several interactive-based clientele at various ad agencies, Shane landed in Washington, DC and was named Vice President, Interactive Director at GMMB, an Omnicom-owned issue-and-cause-based marketing and communications firm. Having built the entire interactive capability at GMMB from the ground up, Shane worked with clients such as the Save Darfur Coalition, Association of American Medical Colleges, the Robert Wood Johnson Foundation, the Bill and Melinda Gates Foundation, and the Obama for America campaign.

Shane is now focusing his attention on having SBS Studios leverage its “Madison Avenue” experience for businesses of all sizes, across multiple verticals and help them redefine creativity online. SBS Studios has recently worked with brands such as Comcast, Axe, Friendly’s, Sony Pictures, Paramount Pictures, The American Advertising Federation, The Ad Council, and more.

Kevin Hale: How to Design Web Apps People Love

How to Design Web Apps People Love: An evening with Kevin Hale

As a part of the Wufoo team, Kevin Hale is no stranger to creating wonderful web apps. In his presentation, Kevin will be showing how to focus on user interaction in order to create an experience that users will love.

UPDATE: Join us from 5:30 on for pre-meeting cocktails at Versailles (located next to 101 Restaurant & Lounge, directly across from the Challenger Learning Center).

Thursday, May 27th
7:00 – 8:30 PM
The Challenger Learning Center
200 South Duval Street
Tallahassee, FL 32301
Cost: FREE

About Our Speaker:
Kevin Hale is the co-founder of Infinity Box, Inc., a company seeded by Y Combinator. He is responsible for safe guarding the user experience of the Wufoo application and designing every pixel of its interface. As much as Kevin likes keeping things clean and reliable, he loves innovation. He writes about interface design issues for the web development blog, Particletree and served as editor-in-chief of the web development magazine, Treehouse. As a child, Kevin was the kid in class who ate a box of crayons for a dollar.

And a Word of Appreciation
Special thanks to Alan Hanstein at Paragon New Media and Darren Allen at White Dog Design Group for helping sponsor and coordinate our meeting!

How to Design Web Apps People Love (13.4 MB)

Join us for an evening with Andrew Maier!

Polishing User Interface Design: An evening with Andrew Maier

The mind behind uses Photoshop to deconstruct some of the most common UI effects from scratch to add greater depth and realism to your work.

Tuesday, March 30th
7:00 – 8:30 PM
Room 249 (a 100-seat auditorium), FSU Fine Arts Building
530 W. Call Street St.
Tallahassee, FL 32301

Andrew MaierAbout Andrew: Hailing from the great city of Atlanta, GA, Andrew Maier designs interactions and user experiences for a variety of clients. He writes, speaks, and teaches about design and its intersection with the internet. In addition he serves as the editor–in–chief of the user experience blog, UX Booth. When he’s not crazy busy, Andrew likes singing, practicing yoga and drinking coffee, like a good little hippie should.

Join us for Carl Smith’s Encore!

Come join us on Thursday, February 18th at 6:30 PM at The Zimmerman Agency for our next meeting. Our host and guest speaker for the evening will be Carl Smith, the founder of nGen Works in Jacksonville. Here’s a taste of the evening (borrowed from the Atlanta Web Design Group’s post):

People often talk about usability and learnability when discussing web and application development. Things have to be intuitive and familiar to increase conversions and trial… blah blah blah. All of this is really important. But what does it really boil down to?

It’s all a matter of trust. Trust between the user and the developer. Between the user and the designer. Ultimately trust is allowing yourself to become vulnerable based on a positive expectation. So how do you build trust? And how do you avoid breaking it? It’s about the promises you make in subtle and obvious ways.

In his presentation Carl will break down key steps to understanding, building and keeping trust with your users. More than that you’ll get to hear from real users what they think when you break that trust. Ouch!

Special Thanks to Alan Hanstein of Paragon New Media for the generous event sponsorship! Also, thanks also to Eric Thomas and the folks at Zimmerman for their continued support and hosting our event! Lastly, if you haven’t already done so, please help us plan by letting me know if you plan to attend! You can shoot me an email or give me a call at 850-212-4044.

Upcoming Meeting Reminder

Transplant Come join us on Friday, October 16th at 6:30 PM for our next meeting. Our host and guest speaker for the evening will be Michael Calienes, the founder of Transplant and the co-founder of The Conversation Factory. The gist of the discussion will revolve around "exploring the possibilities of non-traditional marketing strategies based on today’s ever-evolving media landscape" – which is what The Conversation Factory is all about.

Over the past 19 years, Michael has worked on virtually every communications medium imaginable in both English and Spanish languages. From direct mail and online for General Motors, Discovery Channel Latin America, and SOL Sotheby’s to print and television for Nextel and, he has helped clients craft their unique brand voice, and helped make their message stick. Michael’s work has been awarded locally, nationally, and internationally at Addys, Hatch, CMYK, Print Magazine, One Show, and the Webbys.

If you haven’t already done so, please help us plan by letting me know if you plan to attend! You can shoot me an email or give me a call at 850-212-4044. I want to make sure we have enough seats, snacks, and such. The office is located at 3033 Powell Road, Tallahassee, FL 32301 (The pin on the Google Map is a little off. It’s the last driveway as you head south on Powell, just before turning left onto Eliza Road. The office is in the building located in the back right corner.)

Art & Copy in Tallahassee!

logo-tfsI posted the trailer for Art & Copy earlier this month, but I didn’t think it would make it to town. Thankfully, I was wrong. There will be screenings this weekend at the All Saints Cinema. Here are the details:

Friday, September 25 at 6 PM and 8 PM
Sunday, September 27 at 5 PM
$7 general admission, $5 TFS members, $5 students with ID
All Saints Cinema, 918 1/2 Railroad Avenue
386-4404 for more info

Our next meeting is set!

Hello all. Please join us at our next Refresh meeting on Thursday, July 23rd from 6:30 till 8:00 PM. ThinkCreative has kindly offered to host for the evening. Their office is located at 304 West College Avenue.

refresh-meeting-topicsRather than one large presentation, we’ve decided to have three shortened presentations. Each presentation will cover one of the three aspects of our focus. Marc Ray will cover the development area with an intro to Drupal. We will all be invited to weigh in on the design piece with the ideas conversation. Finally, the business bit will be covered by Mark Marsiglio with an overview on cloud hosting. I think it’ll be a great evening!

Once again, if you haven’t already done so, please send an RSVP to help us plan for space (and beverages). Thanks!

Upcoming Meeting

nGen WorksCome join the Refresh Tallahassee crew on Friday, February 6th at 6:30 PM for our next meeting. The folks from nGen Works in Jacksonville will be our special guests for the evening, and it is sure to be a great night.

The topic for the evening will be Jazz & Agile. Additionally, there should be plenty of time to take the conversation in other directions.

Feel free to spread the word, but if you haven’t already done so, send us an email if you plan to attend. Space is limited, and we’ve already got a good-sized crowd interested in joining.

Special Thanks to The Zimmerman Agency for hosting our event, and to Paragon New Media for their generous support towards making sure our guests have a nice place to sleep. Here is the map to the Zimmerman office with access to directions.